The 80/10/10 rule to make it all happen
Don't put all your eggs in the same basket. + Curated reading list 📖
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“Whether you think you can or you think you can’t, you’re right.” - Henry Ford
The 80/10/10 rule to do it all
I’ve always struggled with the idea that “you can’t do it all,” and once you start a venture or a project you can’t work on anything else until it’s completed. It’s a common piece of advice that people seem to give, and I recommend that you ignore it.
As a creative person, I’ve always had tons of ideas about projects I wanted to start. But I couldn’t because I was always already doing something else. I never started this music marketing blog because I was working full-time in the fashion industry when the idea came up. Result: it didn’t work out for me in the fashion industry. I hated it, and focusing only on this task made me miserable.
I made this mistake an incredible amount of times. Always going all into something, putting all my eggs in the same basket, even though I quickly realized the project wasn’t going to work. Because I thought it was how you’re supposed to do things. Just pick one thing you want to do, and focus 100% of your time and energy on it.
Wrong. Strategy.
The “SaaS King” Nathan Latka works according to the “80/10/10” rule, and learning about it completely changed the way I work today. It allowed me to be much more enthusiastic about any project I’m undertaking because it’s not really a trade-off anymore.
This rule is actually just a simple way to divide your time:
Spend 80% of your time on Project A (your biggest project for example)
Spend 10% of your time on Project B
… and 10% of your time on Project C
This method allows you to develop three projects at a time and therefore maximize your chances of success - if Project A fails, maybe B or C will work out. You may need to delegate as many tasks as possible to keep your two smaller projects afloat, but it’s worth trying.
What to read
Looking for investors? Planning to participate in a business plan competition or mentoring someone who is?
How to Win Any Business Plan Competition, From a 4-Time Winner
Alison Alvarez is a master of the business plan competition. Her expertise grew out of necessity. When she and her co-founder, Tomer Borenstein, founded BlastPoint in 2016, they knew they had a winning business idea… In this article, Alvarez shares a few of the tricks she uses to prevail.
TikTok is the place to be if you created a cool product and/or offer educational content like online courses or coaching (booming on the platform right now).
3 Strategies For Making Your Business go Viral on TikTok
TikTok is a great way to promote your business, but the rules for success are different from other social media platforms. I’m sure you’ve heard success stories like a tiny peanut butter company suddenly making $500k/month all thanks to TikTok. This could happen to you. Learn the rules, try TikTok for your product… and see what happens!
Speaking of platforms for creators…
Clubhouse is trying to become the next big creator platform
If you’re in professional Facebook groups or on Indie Hackers, you’ve probably seen many people talking about Clubhouse, which is described as an “audio-based” networking app. Novice to this whole trend? Me too, and I found this Clubhouse Guide, which will help you get started on the platform - if you want to.
Staying home most of the time can affect your ability to think creatively. So here’s…
The One Rule You Should Follow When You Lack Creativity
The author of this article makes a living from his creativity. So to overcome the “writer’s block,” he tried a whole bunch of tricks you commonly find online: meditation, brainstorming, walking… He ended up finding the “golden rule.”
A cool event to attend
I’m planning to attend the second day of the Women in Music Conference, and thought I’d mention it here - the program sounds super interesting whether you’re a tech entrepreneur, a music industry person, or a content creator.
