This issue contains a list of underused yet brilliant marketing techniques. All of them can be applied to the media and entertainment industries.
Let’s dive in.
That’s not unusual, but too many founders think it doesn’t apply to them, and yet it does.
Let’s say you built an online course but have no audience at all.
Well, that’s not an issue anymore: find affiliates and sell through them.
Affiliate marketing is based on a revenue-sharing model. By promoting your course, your affiliates will get a percentage of your revenue. If I were you I’d make it pretty significant, like 40%. It seems a lot, but remember that 1) it’s still passive income, and 2) the more your affiliates get the more they will promote your course and the more YOU will earn.
Neil Patel wrote a great article on how to start your affiliate marketing campaign, and it’s the best resource on the topic I’ve found yet.
Again, not really unusual, but too often forgotten by founders over 18. It’s extremely easy to build a huge following on TikTok, easier than any other social media platform. Virality is achievable.
“TikTok offers a brilliant opportunity for marketers to reach younger audiences around the globe, in a highly creative and playful environment. Many social media memes begin on TikTok, and brands can boost their credibility by being at the forefront of these cutting-edge trends.” Digital Marketing Institute
If you’re skeptical, this Nerdy Nuts case study will definitely convince you.
Building in Public
That’s the new big trend. And it’s a pretty brilliant marketing technique.
“Unlike a lot of startup jargon that is confusing to the uninitiated, building in public is pretty much exactly what it sounds like. When a startup builds a product or service in public, they allow people to see their building process from the start. This method serves several important purposes.
[…] building a product in public helps a startup build an audience before the official launch. Rather than spending a lot of time, energy, and money on marketing, a startup can simply expose the public to its product during the Alpha and/or Beta stage. This helps build interest, as many consumers like to follow products during their development and, ideally, have some input on the final outcome. ” Entrepreneur.com
Create a Quiz
Someone recently created a music business 101 quiz and it went viral (sorry, I don’t remember the details, but I did take that quiz). That person, who I think was an industry lawyer, did this for fun and didn’t really benefit from it.
Now, let’s go back to our online course example.
Wouldn’t a viral quiz be a great way to advertise your course?
You can also create quizzes on Twitter in the form of polls. I’ve found that this works pretty well to get your followers to engage with your brand.
I hope this was helpful and gave you some inspiration. I will publish a Part 2 in a couple of weeks. Next week’s issue will be an interview with Harley Yanoff, Founder of Broadway From Home.
PS: I know I’m way behind schedule on editing and publishing interviews - sorry about that! I’m catching up slowly but surely.
Thank you for reading Exponomy!